AccuTips is full of direct marketing news and legislation, strategies, how-to information, case studies, resources and more. AccuTips will reveal proven ways to dramatically increase response rates, create successful campaigns, and make the most of strategies and tips from industry experts!
Did you know that 40% of any direct mail campaign's success lies in selecting the right list? Read our Top Ten Tips for creating, sourcing, expanding and maintaining top-quality data.
Roughly half of all customers experienced problems during their most recent shopping experience, according to “Men Buy, Women Shop,” a study looking at gender differences in the retail shopping experience. Women are more likely to experience problems than men, especially women over the age of 40, according to the annual study, now in its fourth year.
Get out of your direct marketing "comfort zone" with these fresh data approaches. Now is the time to take advantage of the data services and technologies flooding the marketplace. Read on for 5 must-have direct marketing tools.
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